Cash Boost For Liverpool From Carslberg, Sponsorship Continues

It’ll be a few years yet before the Carlsberg brand disappears from the front of Liverpool football jerseys with Carslberg and Liverpool announcing a three year extension to the current deal (until the end of the 2009/2010 season) which should provide Liverpool around €30m or so over the next three years. The partnership is the longest running the league at present, stretching all the way back to 1992 so its great to see it continue. The extra cash should prove quite helpful too!

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